Through multiple engagements, Travis has worked with Allsteel to provide design and art direction to create inspirational renderings showcasing large-scale furniture solutions across a myriad of marketplace applications. By expertly blending the diverse Allsteel brands, these renderings serve as valuable assets for marketing and sales teams. Collaborating with key stakeholders, Travis ensured that new and pivotal products were highlighted, capturing each brand's unique position in the evolving marketplace. Each rendering represents a distillation of intensive cross-brand dialogues.