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HBF Chicago Showroom
Beginning in 2014, Travis was entrusted with designing HBF’s Chicago showroom for the Neocon trade show. That initial engagement included an interior renovation incorporating a hospitality area, an enclosed meeting room, and a defined entry area, which set the plan for the years that followed. Her depth of experience in both the residential and commercial marketplace brought a new perspective to the mission of showcasing the company’s portfolio in a captivating and impactful way. Her collaborative spirit and thoughtful input made the showroom a dynamic space that brought HBF's story to life year after year.
VIDEOGRAPHER
Each year, the design aims to unfold a material and colorwork story as one moves through the space. Highlighting HBF Textiles on products was a key consideration in the design work.
Each year, the showroom was designed for salespeople to effortlessly navigate and tell engaging stories.
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Stories ranged from the latest industry trends in contract furniture to the evolving workplace and the shift towards a residential-commercial blended design.
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